커플에 따른 축제 참가자 의사결정이 선택속성 만족도 연구

• 영문명: A Study on the Satisfaction of the Selection Attribute in the Festival Participants' Decision-making by Couples: Focused on IPA
• 발행기관: 관광경영학회
• 저자명: 공연숙 정총화 최효
• 간행물 정보: 『관광경영연구』제23권 제3호, 497~519쪽, 전체 23쪽
• 주제분류: 사회과학 > 관광학
• 파일형태: PDF
• 발행일자: 2019.05.31

영문 초록

In the modern age, women 's status increases, women' s participation in the economy and women 's role in the family are taking place. The role of family members and changes in mutual influence are changing as a very important influential variable in family tourism decision making. The roles of men and women, which are heightened by changes in the times, are changing rapidly in consumer life. In general, males showed more positive and positive attitudes than females, and couple was identified as a major social factor in the digital divide, and the perception, acceptance, and utilization of technology would be different depending on couple. Social change, social system, culture, lifestyle, and so on are changing and affecting society as a whole. In addition, companies are trying to attract the customers by attracting customers in various ways in order to take priority in the competition, but there is no research for women in the festival yet. In this study, the festival selection attributes according to couples were studied on the 'Soonman Reed Festival,' which is running a festival program for couples in Korea to study the satisfaction of participants. The Suncheonman Reed Festival was organized in a variety of programs for couples and families as a whole. The theme of the 19th Suncheon Bay Reed Festival was 'The Sky, Wind and Reed'. The rehearsal concert, the morning tour, the moonlit night tour, An exhibition of objects, and a night of reed lovers. From this year, Dawn tours and night tours were held for the first time to enjoy the beautiful nature of Suncheon Bay. The reed lover's night program, especially for couples, was a program that sparked the hearts of young couples. It was held from 17:30 to 20:30 on the second day of the festival. After the “Reed Concert” To provide an opportunity to tour the Suncheon Bay at night. As a result of this study, it would be possible to improve the satisfaction of festival participants by analyzing and satisfying participants' tastes and desires according to festival couple rather than the whole program which does not consider couple.

목차

Ⅰ. 서 론

Ⅱ. 이론적 배경

Ⅲ. 연구설계

Ⅳ. 실증분석

Ⅴ. 결 론

참고문헌

키워드

Decision-Making Selection Attribute Satisfaction IPA