여가스포츠 참가유형에 따른 소비성향, 성취목표성향 및 행복감의 구조적 관계

• 영문명: Structural Relationship Among Consumption Tendency, Achievement Goal Tendency, and Sense of Happiness by Type of Leisure Sports Participation
• 발행기관: 한국문화융합학회
• 저자명: 김동건(Kim, Dong Gun) 김재중(Kim, Jae Joong) 김선주(Kim, Sun Joo)
• 간행물 정보: 『문화와융합』제42권 9호, 125~150쪽, 전체 26쪽
• 주제분류: 복합학 > 학제간연구
• 파일형태: PDF
• 발행일자: 2020.09.30

국문 초록

이 연구는 2019년 6월부터 9월까지 전국적으로 여가스포츠(지상:골프, 승마, 수상:윈드서핑, 수상스키, 항공:패러글라이딩, 초경량항공기)에 참가하고 있는 만 20세 이상의 성인 남·녀 643명을 대상으로 여가스포츠 참여자의 소비성향과 성취목표성향, 행복감의 관계를 규명하였다. 소비성향은 15문항, 성취목표성향은 10문항, 행복감 11문항으로 구성되었고, SPSS 18.0과 AMOS 18.0을 최종분석에 활용하였다. 연구대상자의 일반적 특성을 파악하기 위해 빈도분석을, 설문지의 타당도와 신뢰도를 확보하기 위해 탐색적 요인분석, 확인적 요인분석, 신뢰도 검증 및 상관관계분석을, 모형의 검증을 위해 구조방정식모형을 적용하여 분석하였으며, 다음과 같은 결론을 도출하였다. 첫째, 소비성향은 성취목표성향에 직접효과가 있고, 소비성향은 행복감에 직접효과와 간접효과가 있어 총 효과를 가지고 있는 것으로 나타났으며, 성취목표성향은 행복감에 직접효과가 있는 것으로 나타났다. 그리고 소비성향과 성취목표성향, 행복감은 구조적인 관계가 있는 것으로 나타났다. 둘째, 지상유형에서 소비성향은 성취목표성향에 직접효과가 있고, 행복감에는 직접효과와 간접효과가 있어 소비성향은 행복감에 대해 총 효과를 가지고 있는 것으로 나타났으며, 성취목표성향은 행복감에 직접효과가 있는 것으로 나타났다. 셋째, 수상유형에서 소비성향은 성취목표성향에 직접효과가 있고, 행복감에는 직접효과와 간접효과가 있어 소비성향은 행복감에 대해 총 효과를 가지고 있는 것으로 나타났으며, 성취목표성향은 행복감에 직접효과가 없는 것으로 나타났다. 넷째, 항공유형에서 소비성향은 성취목표성향에 직접효과가 있고, 행복감에는 직접효과가 있으며, 소비성향은 행복감에 직접효과와 간접효과 있어 소비성향은 행복감에 총효과를 가지고 있는 것으로 나타났다.

영문 초록

The purpose of this study was to examine the relationship between consumption tendency and achievement goal tendency among participants of leisure sports. For that, the author conducted a survey of 643 adult men and women aged 20 or older who were participating in leisure sports (ground sport type: golf, horse-riding; water sports type: wind surfing, water-skiing; aerial sports type: paragliding, ultra-light aircraft) from June to September, 2019. The questionnaire consisted of 15 questions on consumption tendency, 10 questions on achievement goal tendency, and 11 questions on sense of happiness. The collected data were processed by using SPSS 18.0 and AMOS 18 for final analyses. Frequency analysis was performed to determine general characteristics of the subjects. Exploratory factor analysis and confirmatory factor analyses were performed to substantiate the validity and reliability of the questionnaire used in this study; a reliability test (Cronbach’s) and correlation analysis were also carried out. To validate the model, a structural equation model was used for analyses. Based on aforesaid procedures of study, the following conclusions were drawn: First, consumption tendency had a direct effect on achievement goal tendency. Consumption tendency had both direct and indirect effects on sense of happiness, suggesting that consumption tendency had an overall effect. Achievement goal tendency had a direct effect on sense of happiness. Consumption tendency, achievement goal tendency, and sense of happiness had a structural relationship. Second, consumption tendency had a direct effect on achievement goal tendency and had both direct and indirect effects on the sense of happiness in connection with ground sports type, suggesting that consumption tendency had an overall effect on sense of happiness. Achievement goal tendency had a direct effect on the sense of happiness. Third, consumption tendency had a direct effect on achievement goal tendency and had both direct and indirect effects on the sense of happiness in connection with water sports type, suggesting that consumption tendency had an overall effect on the sense of happiness. Achievement goal tendency did not have any direct effect on the sense of happiness. Fourth, consumption tendency had a direct effect on achievement goal tendency and had a direct effect on the sense of happiness in connection with aerial sports type. Consumption tendency had both direct and indirect effects on the sense of happiness, suggesting that consumption tendency had an overall effect on the sense of happiness.

목차

1. 서론

2. 연구방법

3. 결과

4. 논의 및 결론

키워드

레저스포츠 소비성향 성취목표성향 행복감 지상스포츠 수상스포츠 항공스포츠 Leisure Sports Consumption Tendency Achievement Goal Tendency Sense of Happiness Ground Sports Water Sports Air Sports