Structural Relationships among Customer Loyalty, Satisfaction and Trust of Internet Banking

• 발행기관: 한국자료분석학회
• 저자명: Wal-Gu Kang Hakbae Lee
• 간행물 정보: 『Journal of The Korean Data Analysis Society (JKDAS)』Vol.14 No.3, 1139~1152쪽, 전체 14쪽
• 주제분류: 자연과학 > 통계학
• 파일형태: PDF
• 발행일자: 2012.06.30

영문 초록

This study is to suggest the direction of expanding the use of Saemaeul Geumgo internet banking service through a variables analysis affecting customer loyalty. Website quality has a positive impact on customer satisfaction and trust. Corporate image is positively correlated with customer satisfaction and customer trust. The social presence has a positive impact on customer satisfaction and loyalty. Customer trust is positively correlated with customer satisfaction and loyalty. Customer satisfaction has a positive impact on customer loyalty. In order to enlarge the usage of Saemaeul Geumgo internet banking, Saemaeul Geumgo must prepare various measures for enhancing customer loyalty by using this research result.

목차

1. Introduction

2. Theoretical Background

3. Research Model

4. Research Method

5. Analysis and Result

6. Conclusion and Implications

Reference

키워드

Internet Banking Customer Loyalty Customer Satisfaction Path Analysis