Exhibition Attendee s Shopping Experience and Its Impact on Exhibition Satisfaction and Behavioral Intentions

• 발행기관: 한국자료분석학회
• 저자명: 우금주(Gum-Ju Woo)
• 간행물 정보: 『Journal of The Korean Data Analysis Society (JKDAS)』Vol.17 No.2, 647~659쪽, 전체 13쪽
• 주제분류: 자연과학 > 통계학
• 파일형태: PDF
• 발행일자: 2015.04.30

영문 초록

In the era of the experiential economy, many tourism and hospitality organizations treat experience as a means of creating a point of difference in a crowded marketplace. As the exhibition marketplace is becoming competitive in Korea, it is necessary to investigate the role of exhibition attendee s shopping experience in promoting exhibition satisfaction and behavioral intentions. Using four dimensions of shopping experience derived from a number of studies in the retail context (Jones, 1999; Baker, Parasuraman, Grewal, Voss, 2002; Terblanche, Boshoff, 2006; Verhoef, Katherine, Parasuraman, Roggeveen, Tsiros, Schlesinger, 2009), this study discovered that merchandise value, personal interaction, internal booth environment, and merchandise variety and assortment are critical parts of shopping experience from the exhibition attendees perspective. The results of this study can suggest how to configure an exhibition with respect to staffing, design and products in order to improve attendee satisfaction and behavioral intentions.

목차

1. Introduction

2. Literature Review

3. Research Hypotheses and Model

4. Results

5. Conclusion

References

키워드

Exhibition attendee Shopping experience Exhibition satisfaction Behavioral intentions