Effect of Store Environments on Tourists Impulsive Buying, Self-control and Shopping Satisfaction, Loyalty

• 발행기관: 한국자료분석학회
• 저자명: Yi Ding Wen-Yan Yan Yoo-Shik Yoon Jae-Hee Lee
• 간행물 정보: 『Journal of The Korean Data Analysis Society (JKDAS)』Vol.19 No.4, 1779~1792쪽, 전체 14쪽
• 주제분류: 자연과학 > 통계학
• 파일형태: PDF
• 발행일자: 2017.08.31

영문 초록

The study is to research the extent and degree of store environment factors (sensory, layout and design) effect tourists’ self-control and impulsive buying, and the effect of self-control as a mediator variable in the process of impulsive buying, in the famous tourism destinations, Myeong-dong and Dong-dae-mun. The performance after impulsive buying and self-control of tourists also are included. Data were collected by a questionnaire from 322 participants (international tourists) in the 5 target department stores in Myeong-dong and Dong-dae-mun, Seoul. The models and hypotheses were tested and results showed that first, tourists are always notice, receive and believe the more intuitive experience, and leave a deep expression for their impulsive buying behavior. Second, the change of self-control has a significant impact on impulsive buying behavior. Third, tourists can accept and recognize their self-control behavior after they control their shopping desire. Fourth, tourists do not regret about their impulsive buying behavior, which contains a kind of new shopping concept, for being loyal to the present feelings and their own preferences.

목차

1. Introduction

2. Literature Review

3. Method

4. Results

5. Conclusion

키워드

Store environments Impulsive buying Self-control Satisfaction Loyalty