방한 중국관광객의 미용성형의료관광 동기가 만족에 미치는 영향

• 영문명: Impacts of Chinese Tourists‘ Beauty Therapy and Plastic Surgery Motivation on Satisfaction
• 발행기관: 관광경영학회
• 저자명: 장영화 신동숙
• 간행물 정보: 『관광경영연구』제22권 제5호, 951~971쪽, 전체 21쪽
• 주제분류: 사회과학 > 관광학
• 파일형태: PDF
• 발행일자: 2018.09.30

영문 초록

This study aims to identify the relationship between the motivation for beauty therapy and plastic surgery and the overall satisfaction of these for Chinese visitors travelling to Korea. The 186 returned surveys out of 200 has been analyzed with the statistical data from SPSS. The verification of the hypothesis that the motivations for travel affects the visitors’ satisfaction level indicates that value and excellence among the motivation factors directly affects satisfaction. On the contrary, attractiveness doesn’t have any influence on satisfaction. In spite of the negative image of Korea in China caused by the deployment of THADD, the Chinese are known to choose Korea as a tourist destination for beauty therapy and other medical purposes, which enhances the potential growth in the beauty and medical sector as offering a tourism product. The result will also give insight to the importance of marketing focused on the successful medical achievements for Chinese travelers.

목차

Ⅰ. 서론

Ⅱ. 이론적 배경

Ⅲ. 연구설계

Ⅳ. 분석결과

Ⅴ. 결론

참고문헌

키워드

Medical Tourism Beauty Therapy and Plastic Surgery Motivation Satisfaction