농촌관광 체험요인이 즐거움과 행동의도에 미치는 영향

• 영문명: The Effect of Experience factor of Rural Tourism on Pleasure and Behavioral Intention: Focusing on Foreign Tourists
• 발행기관: 관광경영학회
• 저자명: 강동호
• 간행물 정보: 『관광경영연구』제22권 제5호, 47~67쪽, 전체 21쪽
• 주제분류: 사회과학 > 관광학
• 파일형태: PDF
• 발행일자: 2018.09.30

영문 초록

This study shows effects of experience factors during rural sightseeing on tourists' enjoyment and behavior intention aimed Taiwanese group tourists visiting Korea. Deviation and amusement of the experience factors effects on enjoyment. However amusement and education do not influence on the enjoyment. In addition to it, this research shows enjoyment impacts on tourists' behavior intention. Korean rural sightseeing has defects such as overlapped contents, petty facilities and unsystematic accommodating condition. Rural sightseeing is tourism source that gives chance to foreign tourists experience different cultures of the visiting country. Moreover, it is necessary tourist attraction for invigorating rural tourism. It is expected that plan and strategy to vitalize rural tourism can be established based on this study.

목차

Ⅰ. 서론

Ⅱ. 이론적 배경

Ⅲ. 연구설계

Ⅳ. 실증분석

Ⅴ. 결론

참고문헌

키워드

Rural Sightseeing Experience Factor Pleasure Behavior Intention