테마관광의 환경단서가 지역이미지와 방문만족 및 재방문의도에 미치는 영향에 관한 연구

• 영문명: A Study on the Effect of Environment Cues of The Theme Tourism on Local Image and Visit Satisfaction and Revisit Intention.
• 발행기관: 관광경영학회
• 저자명: 이재곤 이규상
• 간행물 정보: 『관광경영연구』제22권 제5호, 575~605쪽, 전체 31쪽
• 주제분류: 사회과학 > 관광학
• 파일형태: PDF
• 발행일자: 2018.09.30

영문 초록

A study on the effect of environment cues of the theme tourism on local image and visit satisfaction and revisit Intention. The purpose of the study is to promote tourism in the area through the local image and visit satisfation and revisit intention by environment crues of the theme tourism. There are 3 hypotheses based on Environment, Image, satisfaction and Intention reviews. Then we tested the data from questionnaires using SPSS 22.0. the data were collected for a month from May 12 to July 31. First, according to analysed result, Four out of four as affective facts of The Environment crues influenced on A Cognitive image of The Local image. And four out of four as affective facts of The Environment crues influenced on An Emotional image of The Local image. second, Two out of two as affective facts of The Local image influenced on Visit satisfation. Lastly, one out of one as affective facts of The Visit satisfaction influenced on Revisit intention. As the result of this study, Environmental clues about the Hwaseong-si area give the theme tourists an image of the region as being positive, happy and safe, and more and more tourists are looking to explore and explore new areas in Hwaseong-si. We should strive to become Hwaseong-si, an international tourism city that will actively promote and promote growth and development in the marketing aspect. And continuous planning and proceedings that fit unique ideas, differentiated items, content and trends will have to attract by many visitors. In conclusion, if we develop or plan new, creative, and differentiated things to satisfy the five senses, it is considered that cities and regions will be loved by both domestic and foreign tourists. Therefore, we should dream and strive for Hwaseong-si in the world that has developed a new level by enhancing Korea's image.

목차

Ⅰ. 서론

Ⅱ. 이론적 배경

Ⅲ. 연구설계

Ⅳ. 실증분석

Ⅴ. 결론

참고문헌

키워드

Environment Cues Local Image Visit Satisfaction Revisit Intention Theme Tourism