확장된 계획행동이론을 통한 기업의 사회적 책임이 행동의도에 미치는 연구

• 영문명: The Effect of Corporate Social Responsibility(CSR) on behavior intension based on Extended theory of Planned behavior: A case of Starbucks Coffee
• 발행기관: 관광경영학회
• 저자명: 우은주 김영국
• 간행물 정보: 『관광경영연구』제22권 제5호, 23~45쪽, 전체 23쪽
• 주제분류: 사회과학 > 관광학
• 파일형태: PDF
• 발행일자: 2018.09.30

영문 초록

The objective of this study is to investigate the effect of the CSR on perceived value, attitude toward behavior, subjective norms, perceived behavior control and behavioral intention. Perceived value was measured by two main constructs: economic value and social value. A total of 300 questionnaires were distributed and 294 samples were used for statistical analysis. As results, CSR showed significant effects on attitude toward behavior, subjective norms, perceived behavior control, economic value, and social value moreover those antecedents of behavior intention positively influenced on behavior intention except subjective norms and social value. Based on the results, theoretical and practical implications were discussed.

목차

Ⅰ. 서론

Ⅱ. 이론적 배경

Ⅲ. 연구설계 및 조사 방법

Ⅳ. 실증분석

V. 결론 및 시사점

참고문헌

키워드

Corporate Social Responsibility CSR Perceived Value Behavioral Intention