전주한옥마을 숙박업의 선택속성이 관광객의 만족도 및 행동의도에 미치는 영향

• 영문명: The Effect of Selection Attributes of Jeonju Hanok Village Lodging Industry on the Satisfaction and Behavioral Intention of Tourists: Based on IPA
• 발행기관: 관광경영학회
• 저자명: 배기철 최효 정총화
• 간행물 정보: 『관광경영연구』제22권 제5호, 187~207쪽, 전체 21쪽
• 주제분류: 사회과학 > 관광학
• 파일형태: PDF
• 발행일자: 2018.09.30

영문 초록

This study of Jeonju Hanok Village, famous for its cultural attractions, was selected as a tourist attraction in Korea and a traditional Korean city in 2010. Jeonju Hanok Village can be regarded as one of Korea's representative cultural and touristic areas with about 700 Korean Traditional houses, Hanji, Korean cuisine and various cultural attractions. The city itself is an excellent tourist destination, an important place where tourism activities take place, is based on natural resources, and has a variety of tourism resources. Therefore, the city has a great potential as a tourism resource in that it can effectively utilize its facilities and resources. There are many researches related to Jeonju Hanok Village and tourists in Jeonju Hanok Village. However, there are not many studies on the effects of lodging selection attribute, tourist satisfaction and behavioral intention in Jeonju Hanok Village. Therefore, it is necessary to clarify the influence of the selection of lodging in Jeonju Hanok Village and the tourist satisfaction and behavioral intention of Jeonju Hanok Village.

목차

Ⅰ. 서론

Ⅱ. 이론적 배경

Ⅲ. 연구설계

Ⅳ. 실증분석

Ⅴ. 결론

참고문헌

키워드

Selection Attributes Satisfaction Behavioral Intention IPA