외식기업의 사회적 책임(CSR)활동과 신뢰, 구매의도와의 관계 연구

• 영문명: A Study on the Relationship between Corporate Social Responsibility, Trust, and Purchase Intention of Restaurants: Focusing on Daejeon Area
• 발행기관: 관광경영학회
• 저자명: 윤성필
• 간행물 정보: 『관광경영연구』제22권 제5호, 627~646쪽, 전체 20쪽
• 주제분류: 사회과학 > 관광학
• 파일형태: PDF
• 발행일자: 2018.09.30

영문 초록

The purpose of this study is to analyze relationship between CSR activities, trust, and purchasing intention of Daejeon area eateries. In other words, to analyze the effect of CSR activities on trust and trust on purchasing intention. In order to achieve this goal, we conducted an empirical analysis of customers who have visited eateries in Daejeon area. The sample survey method, which is a non-probabilistic sampling method, was used from May 1st to May 30th, 2018. A total of 250 questionnaires were distributed and 232 questionnaires were collected and except 3 unsuitable or inconsistent questionnaires. Thus, 229 questionnaires were finally coded. A statistical package program(SPSS 18.0) was used for frequency analysis for understanding the demographic characteristics, factor analysis, reliability test, correlation analysis for every single measurement variables. Finally, we conducted structural equation modeling analysis through AMOS 18.0 statistical package program to verify structural model. As a result, it was found that there are significant effects between CSR activities and trust, trust and purchase intention. Thus, both academic and practical perspectives are suggested. We hope that the result of this study will broaden the scope on CSR activity, trust, and purchase intention on food service industry.

목차

Ⅰ. 서론

Ⅱ. 이론적 배경

Ⅲ. 연구설계

Ⅳ. 실증분석

Ⅴ. 결론

참고문헌

키워드

CSR Corporate Social Responsibility Trust Purchase Intention