대중음악축제 체험요소가 주관적 행복감과 축제 만족도에 미치는 영향

• 영문명: The Effects of Popular Music Festival Experiential Factors on Subjective Well Being and Festival Satisfaction
• 발행기관: 관광경영학회
• 저자명: 한현숙 조영아
• 간행물 정보: 『관광경영연구』제22권 제5호, 741~763쪽, 전체 23쪽
• 주제분류: 사회과학 > 관광학
• 파일형태: PDF
• 발행일자: 2018.09.30

영문 초록

The purpose of this study is to investigate the effects of popular music festival experiential factors on subjective well being and festival satisfaction, and analyze the effect of popular music festival satisfaction on subjective well being. In order to achieve the purpose of the study, previous studies that applied the experience economy theory of Pine and Gilmore(1998) were reviewed and questionnaire surveys were conducted with participants of the Incheon Pentaport Rock Festival. From the surveys, 237 valid samples were secured and an empirical analysis was conducted with the samples. The results of this study are as follows. First, the entertainment experiential factors, educational experiential factors, escapist experiential factors, and esthetic experiential factors of popular music festivals had statistically significant effects on festival satisfaction. Second, the educational experiential factors and esthetic experiential factors of popular music festivals had significant effects on subjective well being. However, the entertainment experiential factors and escapist experiential factors did not significantly affect subjective well being. Third, the popular music festival satisfaction had significant effects on subjective well being. Therefore, the importance of experiential factors as a strategy to enhance the feeling of welling being and satisfaction of participants in the popular music festivals could be identified. In addition, the application optimal experiential factors (the optimal experience) to the planning, operating and marketing of the popular music festivals will contribute to strengthening the competitiveness of the festivals.

목차

Ⅰ. 서론

Ⅱ. 이론적 배경

Ⅲ. 연구방법

Ⅳ. 실증분석

Ⅴ. 결론

참고문헌

키워드

Popular Music Festival Experiential Factors Education Factor Entertainment Factor Escapist Factor Esthetic Factor Subjective Well Being Festival Satisfaction