크루즈관광객의 소비가치와 소비성향이 행동의도에 미치는 영향

• 영문명: Impact of Consumption Value and Consumption Propensity of Cruise Tourist's on Behavior Intention
• 발행기관: 관광경영학회
• 저자명: 이미혜
• 간행물 정보: 『관광경영연구』제22권 제4호, 1167~1186쪽, 전체 20쪽
• 주제분류: 사회과학 > 관광학
• 파일형태: PDF
• 발행일자: 2018.07.31

영문 초록

This study is to verify the effect of Consumption Value and Consumption Propensity of Cruise Tourist's on Behavior Intention. Consumption Values set the five components of functional, social, emotional, rarity and situational values. Consumer Propensity of Cruise Tourist's set three components of practical, impulsive, conspicuous and other people conscious tendencies. And Behavior Intention is consist 4 items of a factor. A concent validity and a convergent validity of variables confirmed, also their reliabilities confirmed. It is summarized as follows that the result of hypothesis examined about impact relationship between Consumption Value, Consumption Propensity and Behavior Intention. Firstly, Consumption Value of Cruise Tourist has a positive effect on three factors of Consumption Propensity(H1-1, H1-2, H1-3). Secondly, Consumption Value and Consumption Propensity have a positive effect on Behavior Intention(H2, H3). Through this study, Travel agencies and Criuse Companies will provide a more marketing strategies for the needs of Cruise Consumers to set the direction of development for the planning Cruise Tourism Products.

목차

Ⅰ. 서론

Ⅱ. 이론적 배경

Ⅲ. 연구설계

Ⅳ. 실증분석결과

Ⅴ. 결론

참고문헌

키워드

Crusie Tourist's Consumer Consumption Value Consumption Propensity Behavior Intention