야간형축제의 개최효과에 대한 분석

• 영문명: A Study on The Effect of Night Festival: Focused on China LiuYang International Firework Festival
• 발행기관: 관광경영학회
• 저자명: 팽수 교만 고민 정강환 김주호
• 간행물 정보: 『관광경영연구』제22권 제4호, 1127~1144쪽, 전체 18쪽
• 주제분류: 사회과학 > 관광학
• 파일형태: PDF
• 발행일자: 2018.07.31

영문 초록

The purpose of this study is to verify the effects of China LiuYang International Firework Festival, how the difference of each influence factor and residents perception. Based on the results of the study, LiuYang International Firework Festival is a night type festival that needs to be developed not only by night firework but also by night tours and courses. Local specialty shopping areas should be created so the tourists can increase their shopping opportunities to improve their volume. Also, it should expand the contents of programs that can be directly experienced by tourists, not just by looking at them and simply watching them. Various marketing strategies should be adopted from promotional tools to help establish the firework city brand faster, and festival promotion will be carried out through the Internet with broadcasting media such as TV and advertising. Last, The resident groups near the event site have the lowest awareness than the other groups and should be able to raise awareness of the firework.

목차

Ⅰ. 서론

Ⅱ. 이론적 연구

Ⅲ. 실증조사 및 결과분석

Ⅴ. 결론 및 시사점

참고문헌

키워드

China Night Festival LiuYang Firework Festival Festival Impact