테마파크에서 지각된 가치가 인적 서비스, 구전 및 재방문 의도에 미치는 영향

• 영문명: The effect of perceived value of in Theme Park on human service, word-of-mouth, and revisit intention
• 발행기관: 관광경영학회
• 저자명: 구원일
• 간행물 정보: 『관광경영연구』제22권 제4호, 195~215쪽, 전체 21쪽
• 주제분류: 사회과학 > 관광학
• 파일형태: PDF
• 발행일자: 2018.07.31

영문 초록

The purpose of this study was to investigate the effect of perceived value of theme park on human service, oral effect, and revisit. Factor analysis revealed five factors of perceived value, human service, word-of-mouth, and revisit intention. The following conclusions were drawn from the regression analysis. The perceived value of theme park was statistically influenced by human service, word-of-mouth, and revisit intention. Through the positive maintenance of the theme park through continuous maintenance, it affects human service and the customer decides the word-of-mouth and revisit intention. In addition, human services also have an effect on word-of-mouth and revisit intention. From the manager point of the theme park, providing high-quality human service through continuing education for employees can be seen as a way to enhance word-of-mouth effect and revisit intention. The result suggests that this study could be used to improve the word-of-mouth effect and revisit intention of the theme park.

목차

Ⅰ. 서론

Ⅱ. 이론적 배경

Ⅲ. 연구설계

Ⅳ. 성과분석

Ⅴ. 결론

참고문헌

키워드

Theme Park Perceived Value Human Service Word-to-Mouth Revisit Intention