테마공원의 물리적 환경이 도시이미지와 행동의도에 미치는 영향에 관한 연구

• 영문명: A Study on the Effect of Physical Environment of Theme Park on Urban Image and Behavioral Intention
• 발행기관: 관광경영학회
• 저자명: 이재곤 이규상
• 간행물 정보: 『관광경영연구』제22권 제4호, 603~633쪽, 전체 31쪽
• 주제분류: 사회과학 > 관광학
• 파일형태: PDF
• 발행일자: 2018.07.31

영문 초록

A study on the effect of physical environment of theme park on urban image and behavioral intention. The purpose of the study is to promote tourism in the area through the urban image and behavior intention by physical environment of the theme park. There are 2 hypotheses based on Environment, Image and Intention reviews. Then we tested the data from questionnaires using SPSS 22.0. the data were collected for a month from March 15 to May 28. First, according to analysed result, Two out of five as affective facts of The Physical environment influenced on Emotional(Unique) image of The Urban image. And five out of five as affective facts of The Physical environment influenced on Emotional (Dynamics) image of The Urban image. it is also four out of five as affective facts of The Physical environment influenced on Emotional (traditionality) image of The Urban image. Lastly, one out of five as affective facts of The Physical environment influenced on Emotional(Comfort) image of The Urban image. Second, Three out of four as affective facts of Emotional image of The Urban image on The Behavior intention(Revisit intention) and four out of four as affective facts of Emotional image of The Urban image on Behavior intention(Recommend intention). As the result of this study, Hwaseong-si will have to develop diverse tourism resources, and actively marketing activities, and develop unique and intriguing attractions. In addition, we should actively develop information systems, services, and public relations so that they can be easily recognized and comfortable to tourists. so when you want to get away from the routine, and when you search for cities you want to visit, and there will be times when you make a recommendation to revisit and to an acquaintance and relative. At that point, the perception and images of visitors may be reminiscent of Hwaseong-si.

목차

Ⅰ. 서론

Ⅱ. 이론적 배경

Ⅲ. 연구설계

Ⅳ. 실증분석

Ⅴ. 결론

참고문헌

키워드

Theme Park Physical Environment Urban Image Behavior Intention