消費者涉入度對購買意願和購買行為的影響研究

• 영문명: The Effects of Duty Free Customer Involvement on Purchase Intention and Purchase Behavior
• 발행기관: 관광경영학회
• 저자명: 鱼文英 이주형
• 간행물 정보: 『관광경영연구』제22권 제4호, 941~957쪽, 전체 17쪽
• 주제분류: 사회과학 > 관광학
• 파일형태: PDF
• 발행일자: 2018.07.31

영문 초록

This paper investigates how customer involvement influence purchase intention and purchase behavior from King Power duty-free shops in Thailand. Based on planning behavior theory, we examine the structural relationships customer involvement, purchase intention and purchase behavior. The results indicate that advertisement involvement, product involvement and affective involvement have positive influence on customer purchase intention. Advertisement involvement and product involvement have positively impact on purchase behavior, but affective involvement has no significant impact on customer purchase behavior. Our results also show that customer purchase intention is significantly positive relation to purchase behavior. More results and implications are discussed toward the end.

목차

I. 緒論

II. 理論背景

III. 研究假設

IV. 研究方法

V. 分析結果

VI. 讨论与结论

參考文獻

키워드

Degree of Involvement Purchase Intention Purchase Behavior Thailand