Evaluating Information Credibility Toward Green Marketing in Indonesia

• 발행기관: 한국유통과학회
• 저자명: Fauziyah Nur JAMAL Norfaridatul Akmaliah OTHMAN Raden Chairul SALEH Almira Husnun NURHANA Y Wafrotur ROHMAH
• 간행물 정보: 『The Journal of Asian Finance, Economics and Business(JAFEB)』Vol. 8 No.2, 427~438쪽, 전체 12쪽
• 주제분류: 경제경영 > 경제학
• 파일형태: PDF
• 발행일자: 2021.02.28

영문 초록

This study aims to identify variables, which have relationship to the information credibility toward brand trust. Other than that, this study also proposes a system dynamics approach method, where the time to achieve different credible information can be modeled efficiently and by using variable-oriented simulation methods. Data, which are used for testing, are derived from 400 questionnaires. Data for SEM are collected by using questionnaire and are processed using AMOS software to identify the result whether it is proper to determine the proper variables and the indicators, which will be processed in the simulation using Powersim. The result shows that, from six variables proposed, five are significant variables that support the information credibility. The value of information credibility has fluctuated in 10 years. The important aspect in business activity is a business strategy that incorporates marketing activities. Many companies are adopting green marketing practice to achieve a better business performance, so that information credibility factor is needed. Over the past few years, numerous industries in Indonesia have increased awareness toward green movement. Some companies apply the whole process of creating green products, while others only do so partially, but this is a good approach to green business development in Indonesia nonetheless.

목차

1. Introduction

2. Literature Review and Hypothesis Development

3. Research Methods

4. Results

5. Discussion

키워드

Green Marketing Property Industry Information Credibility Structural Equation Modeling System Dynamics