Critical Factors Affecting Customers’ Purchase Intention of Insurance Policies in Indonesia

• 발행기관: 한국유통과학회
• 저자명: Adinoto NURSIANA Fongnawati BUDHIJONO Muhammad FUAD
• 간행물 정보: 『The Journal of Asian Finance, Economics and Business(JAFEB)』Vol. 8 No.2, 123~133쪽, 전체 11쪽
• 주제분류: 경제경영 > 경제학
• 파일형태: PDF
• 발행일자: 2021.02.28

영문 초록

The purpose of this study was to analyze the influence of product quality factors, product risk, company reputation, and service quality on the purchase intention of insurance policies by customers in Indonesia. The variables in this study are product quality, service quality, company reputation, perceived risk, and purchase intention. This study uses a quantitative approach. Primary data were obtained from 154 respondents. Data processing and model testing use the Structural Equation Modeling procedure with Lisrel 8.80. At the significance level of 0.05, the research found that product quality had a positive and significant effect on purchase intention; product quality had a positive and significant effect on company reputation; product quality had a positive and significant effect on perceived risk perception; company reputation had a positive and significant effect on purchase intention; company reputation has a positive and insignificant effect on service quality; product quality has a positive, but non-significant effect on service quality; service quality has a positive and significant effect on purchase intention; perceived risk has a negative and significant effect on purchase intention; perceived risk has a positive and significant impact on service quality; and perceived risk has a positive and significant effect on company reputation.

목차

Ⅰ. Introduction

Ⅱ. Literature Review

Ⅲ. Research Model

Ⅳ. Hypothesis Formulation

Ⅴ. Methodology

Ⅵ. Results and Discussion

Ⅶ. Conclusion

키워드

Company Reputation Product Quality Perceived Risk Service Quality Purchase Intention