Customer’s Attitude toward Mobile Banking Usage: A Case Study in Bangladesh

• 발행기관: 한국유통과학회
• 저자명: Md. AL AMIN Nahida SULTANA Trina SAHA S.M. Nazrul ISLAM Md. Abul KASHEM
• 간행물 정보: 『The Journal of Asian Finance, Economics and Business(JAFEB)』Vol. 8 No.2, 419~426쪽, 전체 8쪽
• 주제분류: 경제경영 > 경제학
• 파일형태: PDF
• 발행일자: 2021.02.28

영문 초록

Mobile banking brings about a progressive change in the field of banking sectors in Bangladesh. To create a sustainable banking environment, technological implementation is important. As a part of this, many organizations as well as modern banks propelled mobile banking systems in Bangladesh. The customers’ attitudes towards mobile banking are fascinating in Bangladesh. So, it is important for mobile banking authority to know what factors influence customers’ positive attitude towards mobile banking usage and whether they are facing problems in using mobile banking. To evaluate the customers’ attitude toward mobile banking usage in Bangladesh is the main objective of this study. People who use mobile banking have been considered for the study. Respondents were reached out based on their online activities. Around 400 questionnaires have been sent to respondents, but only 200 were returned with responses. A quantitative research design was used for this study. As regards statistical analysis tools, descriptive statistics, factor analysis, and regression analysis have been adopted for analyzing the research study. The results revealed that usage benefits, shopping benefits, and psychological factors influence customers’ positive attitude toward mobile banking usage in Bangladesh. Besides, some problems with mobile banking usage are identified by the respondents.

목차

1. Introduction

2. Objectives of the Research

3. The Implication of the Research

4. Literature Review

5. Research Methodology

6. Analysis of Data

7. Disadvantages of Using Mobile Banking

8. Finding and Discussion

9. Conclusion

키워드

Mobile Banking Usage Customer Attitudes Sustainability Perceived Advantage Bangladesh