A Comparative Study of International Convention Attendees Motivation and Perceived Destination Image : Focusing on Asian and Non-Asian Attendees

• 발행기관: 한국자료분석학회
• 저자명: 이혜련(Hey-Ryon Lee) 윤유식(Yoo-Shik Yoon) 김은진(Eunjin Kim)
• 간행물 정보: 『Journal of The Korean Data Analysis Society (JKDAS)』Vol.17 No.4, 1811~1826쪽, 전체 16쪽
• 주제분류: 자연과학 > 통계학
• 파일형태: PDF
• 발행일자: 2015.08.30

영문 초록

This study aims to identify differences in international convention attendees motivation and perceived destination image between Asian and non-Asian attendees. Despite ample amount of literature, a comparison study of convention motivation and the perceived destination image among international convention attendees has yet to emerge. The study explores whether any differences exist concerning the relationship of motivation and destination image. Especially this study incorporates both cognitive and affective components of destination image. Data were gathered from 450 overseas attendees who participated international conventions and a corporate meeting held in Seoul, Korea. The findings of the study indicate that attendees with different cultural backgrounds have differences in their motivation and perceived cognitive and affective image of the convention destination. It reveals that the cognitive image fully mediates the relationship between motivation and affective image for all attendees. However, the result of relationship between motivation, cognitive and affective destination image provides no difference between Asian and non-Asian attendees.

목차

1. Introduction

2. Literature review

3. Methods

4. Results

5. Conclusion

References

키워드

Comparative study convention attendees’ motivation cognitive destination image affective destination image