연구논문(硏究論文) : 호텔 F&B종사원의 리더십과 시장지향성의 관계

• 영문명: Relationship between Leadership and Market Orientation Among Hotel F&B Employees
• 발행기관: 한국외식경영학회
• 저자명: 구자혁(Ku Cha hyeog)
• 간행물 정보: 『외식경영연구』13권 5호, 359~379쪽, 전체 21쪽
• 주제분류: 경제경영 > 경영학
• 파일형태: PDF
• 발행일자: 2010.12.31

영문 초록

This study attempted to identify the relationship between leadership and market orientation among hotel F&B organizations.The data were collected from super deluxe hotels in Seoul. A total of 220 were collected and analyzed using SPSS ver. 11.5. Two factors were identified for leadership as transformational and transactional. And three factors were identified for market orientation as inter-departmental coordination, competitor-oriented, and customer-oriented. Canonical correlation analysis was conducted to examine the relationship between the leadership factors and the market orientation factors The results show that both transformational and transactional leadership have significant relationships with all the extracted factors of market orientation; inter-departmental coordination, competitor-oriented, and customer-oriented. And there were significant differences in both leadership and market orientation perception by hotel types; local chain vs. international chain. The article draws out the implications of these findings for hotel management and for future research.

목차

ABSTRACT

Ⅰ. 서론

Ⅱ. 이론적 배경

Ⅲ. 연구방법

Ⅳ. 연구결과

Ⅴ. 결론 및 시사점

참고문헌

키워드

Leadership Market Orientation Hotel F&B Employees Canonical Correlation Analysis