외식소비자의 건강지향적 외식성향에 따른 약선 음식 만족과 재구매의도에 미치는 영향

• 영문명: The Influence of According to Healthy Tendency on Propensity of the Eating out Customer`s Herbal Food Satisfaction and Repurchase Intention
• 발행기관: 한국외식경영학회
• 저자명: 조성호(Sung Ho Cho) 김화경(Hwa Kyung Kim)
• 간행물 정보: 『외식경영연구』13권 5호, 155~175쪽, 전체 21쪽
• 주제분류: 경제경영 > 경영학
• 파일형태: PDF
• 발행일자: 2010.12.31

영문 초록

In this study, eating out propensity according to the healthy tendency Prescription selected based on the factors of satisfaction and loyalty to help re-urchase intention is to identify any impacts of the herbal foods to suggest the way forward. Release April 15, 2010 to May 30, 2010 by Herbal Restaurant 700 copies each of 70 enclosed, and dual 538-added distribution of returned questionnaires tend Tues severe heart or unsuitable for analysis of the questionnaire, except to call 504, Part 34 SPSS 12.0 and AMOS 5.0 for using factor analysis and reliability test is conducted, in order to validate the proposed hypothesis, covariance structure analysis was carried out. The first result of eating out propensity lover Herbal Healthy Tendency factors and selectivity significantly positive (+) were found to affect. Second, Herbal foods preference satisfaction and re-purchase intention are significantly. The positive (+) was shown to be affecting the Prescription food choice factors of satisfaction with the re-purchase of a non-significant. Third, the satisfaction of the re-purchase intention significantly positive (+) were found to affect. Therefore, based on these results, useful suggestions about Herbal foods were presented.

키워드

Healthy Tendency Herbal Food Satisfaction Repurchase Intention