대학생참가 중심 음식이벤트 프로그램의 기대, 만족 및 충성도: "2010대한민국요리경연대회"를 사례로

• 영문명: Expectation- Satisfaction and Loyalty on the Event Program of 2010 Korea Food Festival
• 발행기관: 한국외식경영학회
• 저자명: 손선미(Seon Mi Son) 이상정(Sang Jung Lee)
• 간행물 정보: 『외식경영연구』13권 5호, 137~154쪽, 전체 18쪽
• 주제분류: 경제경영 > 경영학
• 파일형태: PDF
• 발행일자: 2010.12.31

영문 초록

The major purpose of this research is to examine differences between expectation and satisfaction on the 6 programs of 2010 Korea Food Festival. In order to achieve this purpose, previous literature concerning food event, event program, and expectation-satisfaction theory were reviewed. Data was collected from 353 visitors during three days in the 2010 Korea Food Festival. The major findings from this study are two. First, there are some significant differences between expectation and satisfaction on the event programs. Second, event program`s satisfaction impacts on the event overall satisfaction, revisiting intention and recommendation intention. The results will be contributed as useful guidance for organizer and marker of food and event industry.

키워드

Event Program Expectation-Satisfaction Loyalty 2010 Korea Food Festival