이단계 군집분석을 이용한 호텔 F&B종사원의 사회적 유능성에 관한 연구

• 영문명: A Study on Social Competency of Hotel F&B Employees by Using Two-step Cluster Analysis
• 발행기관: 한국외식경영학회
• 저자명: 이영주(Young Ju Lee) 이상건(Sang Gun Lee) 최해수(Hae Soo Choi)
• 간행물 정보: 『외식경영연구』13권 5호, 381~402쪽, 전체 22쪽
• 주제분류: 경제경영 > 경영학
• 파일형태: PDF
• 발행일자: 2010.12.31

영문 초록

The purpose of this study is to identify the association between social competency, customer orientation, demographics, employment characteristics by using two-step cluster analysis. The data were collected from 8 different super deluxe hotels in Seoul. A total of 240 were collected and analyzed using SPSS ver. 11.5. From the findings, three different clusters were derived from two-step cluster analysis based on nonmetric variables such as gender, age, marital status, education, year of employment, hotel management type, title, and metric variables such as social competency and customer orientation. There were significant associations among those three segmented groups between those clusters and nonmetric variables. Finally, these results will be helpful for researchers as well as hotel managers in order to understand social competency while theoretical and managerial implications were discussed.

키워드

Social Competency Customer Orientation Hotel F&B Employees Two-step Cluster Analysis