연구논문(硏究論文): 한식에 대한 인식, 이미지, 태도와 행동의도간의 관계 -한국음식소비자를 중심으로-

• 영문명: The Effect of Cognition at Regional Area on Image, Attitude & Intention of Behavior - Focus on Korea food consumer Behavior -
• 발행기관: 한국외식경영학회
• 저자명: 손재근(Shon Jae Keun)
• 간행물 정보: 『외식경영연구』14권 4호, 321~336쪽, 전체 16쪽
• 주제분류: 경제경영 > 경영학
• 파일형태: PDF
• 발행일자: 2011.10.30

영문 초록

All countries in the world have spent a lot of passion globalizing their food for ages and the typical countries such as Italy, France, China, Japan and Tailand are known as their food. Therefore, the globalization of Korean food has been the new big thing in the food world as a head of its characteristics and possibilities since the government of President Lee MyeungPark was launched. However, the systematic researches about Korean food are relatively deficient and their objects are limited compared to the food service industries of the multinational brands. This study is to investigate that the concepts of the perception, images, attitude and behavioral intention about Korean food are suggested through the preceding researches about Korean food targeted at the consumers of Korean food and the relationship between the perception about Korean food and its images, attitude and behavioral intention is considered. The results of their researches are that the perception about the quality of Korean food is the significant level to its images in the relationship between the perception about Korean food and its images and the value about Korean food is the positive level to its images. The relationship between the images about Korean food and its attitude does not coincide with the existing results of the preceding researches and the perception about Korean food is not the significant level to its attitude. The perception about the value of Korean food is the positive level to its attitude and the images about Korean food are also the positive and significant level to its attitude.

목차

ABSTRACT

Ⅰ. 서론

Ⅱ. 이론적 배경

Ⅲ. 연구설계

Ⅳ. 실증분석

Ⅴ. 결론

참고문헌

키워드

Cognition Image Attitude Intention of behavior