The sense of localization of tourism language

• 영문명: 旅游语言的本土化意识
• 발행기관: 세계문화관광학회
• 저자명: Chen LIJUN(陈 丽 君)
• 간행물 정보: 『Conference Proceedings』12th International Joint World Cultural Tourism Conference 2011, 482~486쪽, 전체 5쪽
• 주제분류: 사회과학 > 관광학
• 파일형태: PDF
• 발행일자: 2011.12.31

영문 초록

This paper analyzes the status of the sense of weak localization of tourism language, considers that the weakened sense of localization of tourism language brought the most immediate consequence: reduce the types of language of tour places and the tourists don’t get the novelty experience. proposes to formulate the science language planning to deal with the tourism language between internationalization and localization, and regard experience tourism as an opportunity, mining dialect culture, so that the tourism language will maintain localization while international. 旅游语言存在本土化意识弱的现状，本土化意识减弱带来的最直接的后果就是放游地语言种类减 少和旅游者得不到异地体验的新鲜感。提出要制订科学的语言规划来处理旅游语言的国际化和本土化关系，以体验式放旅游为契机，挖掘方言文化，使旅游语言在国际化的同时保持本土化。

목차

Abstract

摘要

一，旅游语言的标准化或国际化意识强而本土化意识弱

二，旅游语言本土化意识弱会带来一定的后果

三，旅游发展中制订科学的语言规划，是处理好旅游语言国际化和本土化关系的关键

四，已体检式旅游为契机，挖掘方言文化，便旅游语言在国际化的同时保持本土化

参考文献

키워드

tourism language localization language planning dialect 旅游语 言 本土化 语 言规 划 方言