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학술논문

World Music Festivals and Tourism

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영문명
발행기관
세계문화관광학회
저자명
Jelena Gligorijevic
간행물 정보
『Conference Proceedings』12th International Joint World Cultural Tourism Conference 2011, 305~315쪽, 전체 11쪽
주제분류
사회과학 > 관광학
파일형태
PDF
발행일자
2011.12.31
4,120

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From its foundation in 1961 until the present day, the Guca trumpet festival has undergone significant transformations. Setting out as a small-scale cultural revival of Serbian brass orchestra tradition held annually in the town of Guca in the Dragacevo region of western Serbia, the festival has evolved over time into a great World Music spectacle. The aim of this paper is to examine how the festival has become so popular worldwide and what meanings it has acquired within the ever-changing political, socio-economic and cultural circumstances in the country. Disputes about the national heritage interpretation and representation have been further reinforced by the globalization processes and by the festival's subsequent integration into the World Music and cultural tourism market. As a result, the festival’s relationship to the issues of authenticity, tradition preservation, globalization impact, and representation politics has continued to be viewed through the familiar ‘traditional/modern’, ‘local/global’, ‘homogenization/hybridization’ dichotomies. Informed by the interrelated theoretical concepts of World Music, globalization and cultural tourism studies, and carried out through a discourse analysis of various media texts and monographs on the festival, the discussion on the above issues aims to examine the extent to which the Guca trumpet festival fits into the existing interpretations of the World Music and cultural tourism practices.

목차

Abstract
The historical background of brass orchestra music in Serbia
The Guca trumpet festival: from a local cultural revival to a globally renowned World Music spectacle
The strategies of the TOS in the promotion of the Guca trumpet festival
The Guca trumpet festival: who benefits from it?
The Guca trumpet festival: the issues of tradition, authenticity and globalization
The Guca trumpet festival: the issues of representation in public discourses
Concluding remarks
References

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APA

Jelena Gligorijevic. (2011).World Music Festivals and Tourism. Conference Proceedings, 2011 (12), 305-315

MLA

Jelena Gligorijevic. "World Music Festivals and Tourism." Conference Proceedings, 2011.12(2011): 305-315

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