학술논문
The Role of New Media in Tourism Marketing and Advertisement for Attracting Tourist Concentrating on Facebook and Youtube
이용수 61
- 영문명
- 발행기관
- 세계문화관광학회
- 저자명
- Heredina Fernandez Bancort E. Ahmad Reza Sheiki Marziyeh Ebrahimi
- 간행물 정보
- 『Conference Proceedings』12th International Joint World Cultural Tourism Conference 2011, 42~47쪽, 전체 6쪽
- 주제분류
- 사회과학 > 관광학
- 파일형태
- 발행일자
- 2011.12.31
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국문 초록
영문 초록
Tourism marketing and advertisement on the aim of attracting tourists is done through many different methods and every method is valuable and effective during its own time and has a special role on attracting tourist to tourism destinations and shows positive results on the economy of the societies. Therefore the media tools that tourism organizers use in order to do the advertisement and the marketing become very important in this industry. Social Medias like Face Book and You Tube are new media of our decade and mostly the youth generations in every country are their users. These new medias with the possibility of “virtual tours”, “sharing”, “tagging”, etc. and being interactive involve the users mind about the tourism destination and also let the user to share these virtual tours to friends page and make that place known to the community and everyone on the net are able to write their comments on this; these characters plus features like making a photo album about that tourism destination and much more tools which goes easily through every culture to every computer around world would be very effective in marketing and advertising. In this research we study the effect that New Media have on tourism Marketing and advertisement in attracting tourists. For this purpose, one questionnaire forms were developed in a conceptual research model, for international tourists. After testing the questionnaires on ten people to ensure the effectiveness of the data collected, the forms were handed out to 120 international tourists visiting the Iran. The results of this research show that face book and YouTube plays an essential role in Tourism marketing and advertisement for select Tourism destination and high effect for information.
목차
abstract
Introduction
New Media vs. Old Media
Digital Media and Developing Countries
Online Media vs. Offline Media
“FaceBook” and its role on Tourism Marketing
Approach and Methodology of the Study
Conclusion
References
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