Profiling Cultural Travelers on the Basis of a Consumer Behavioral Approach

• 발행기관: 세계문화관광학회
• 저자명: Katsoni Vicky
• 간행물 정보: 『Conference Proceedings』12th International Joint World Cultural Tourism Conference 2011, 265~280쪽, 전체 16쪽
• 주제분류: 사회과학 > 관광학
• 파일형태: PDF
• 발행일자: 2011.12.31

영문 초록

This article identifies typical patterns of information sourcing behavior in the travel decision process of the cultural traveler. Trip characteristics, degree of packaging, choice of accommodation and sociodemographic variables are also discussed. Using data from the province of Arcadia, Greece, which serves as the research field of a longitudinal study, the present article provides some new insight into how information search affects cultural travelers. Tourists interested in learning about the local culture/history would primarily seek information on their destination place from recommendations made by friends and family and secondly by looking for information on the Internet. The findings suggest strategies for marketing management decisions and a comprehensive understanding of the cultural travel market segment from a consumer behavior perspective.

목차

ABSTRACT

1.INTRODUCTION

2. BACKGROUND LITERATURE

3. METHOD

4. RESULTS

5. CONCLUSION

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