Explicit about Impact of E-Marketing on Customer Perceived Quality in Tourism

• 발행기관: 세계문화관광학회
• 저자명: Establishments in Alexandria
• 간행물 정보: 『Conference Proceedings』12th International Joint World Cultural Tourism Conference 2011, 196~209쪽, 전체 14쪽
• 주제분류: 사회과학 > 관광학
• 파일형태: PDF
• 발행일자: 2011.12.31

영문 초록

Alexandria 2010 Capital of Arab Tourism, it is rich in various features of tourism such as cultural and entertainment events, conferences, festivals, exhibitions, and maritime tourism, in addition to other touristic outlines that help in attracting different classes of tourists. So most of marketing departments in different tourism establishments in Alexandria try to achieve its objectives using the internet in the provision of services and quality assurance to customers, In addition to the ability to search for different ways to help those establishments to achieve satisfaction from its customers. The study aims to recognize customers' perception of tourism establishments in Alexandria and contribute providing a database and information that will help tourism establishments to adopt the concept of e-marketing in dealing with customers. The present study was a descriptive analytical study of 230 questionnaires on different Egyptian customers of tourism establishments in Alexandria, 200 only complete and valid for statistical analysis with a respondent rate of 87%. The study concluded that the tourism establishments, which provide and improve different information to their customers and develop its e-marketing tools, can attract many of them to satisfy their different needs and also, there is a relationship between the availability of a database for marketing and e-marketing impact on tourism services. The study recommends: providing databases and marketing information to help customers meet their needs and assist them in making their decisions and there is a need for increasing the awareness of e-marketing concept between employees and customers and encouraging them to deal with internet and websites.

목차

Abstract

Introduction

Historical Backgrounds of E- marketing

E-Marketing Concept

The Advantages of Internet Marketing

The Relationship between E- Marketing and Service Quality

Definition of the Problem

Aim of the Study

Hypotheses of the Study

Methodology

Data Collection Tool

Results and Discussion

Comparison between Different Tourism Establishments

Avalability of Electronic Sites for Tourism Establishments

According to the previous table (7), it shows results as follow

Conclusion & Recommendations

References

키워드

E-Marketing Tourism Establishments in Alexandria E-Marketing and Service Quality