컨벤션센터 종사자의 라포가 역량인식, 관계품질과 장기거래지향성에 미치는 영향

• 영문명: The Effect of Convention Center Employees’ Rapport on Competency Recognition, Relationship Quality and Long-Term Transaction Orientation
• 발행기관: 관광경영학회
• 저자명: 한희정 윤유식
• 간행물 정보: 『관광경영연구』제25권 제2호, 731~753쪽, 전체 23쪽
• 주제분류: 사회과학 > 관광학
• 파일형태: PDF
• 발행일자: 2021.03.31

영문 초록

This study aims to examine the effect of rapport on competency recognition, relationship quality and long-term transaction orientation. In order to confirm this hypothesis, this study conducted a questionnaire survey for convention organizers who have held at the convention center over the past year. A total of 256 questionnaires were collected and 223 were used for the final analysis. This study used SPSS v.25 and AMOS v.26 analysis programs for the final analysis. To examine the rapport on competency recognition, relationship quality and long-term transaction orientation, structural equation modeling(SEM) was established and applied. As a result of the study, civility, self-disclosure, commonality and familiarity among rapport factors affect competency recognition, and civility affects relationship quality. In addition, it was shown that competency recognition affects relationship quality, and relationship quality affects long-term transaction orientation. Therefore, the convention center employees should make efforts to maintain long-term relationships by strengthening their capacity to form rapport with convention organizers and maintaining and improving relationship quality.

목차

Ⅰ. 서 론

Ⅱ. 이론적 배경

Ⅲ. 연구설계

Ⅳ. 연구 결과

Ⅴ. 결 론

참고문헌

키워드

Rapport Competency Recognition Relationship Quality Long-Term Tansaction Orientation