향토음식의 스토리텔링이 지각된 가치, 만족도, 행동의도에 미치는 영향

• 영문명: The Effect of Storytelling of Local Foods Perceived on Perceived Value, Satisfaction, and Behavioral Intention by International Students: Focused on international students living in Jeonju City
• 발행기관: 관광경영학회
• 저자명: 정총화 심우석
• 간행물 정보: 『관광경영연구』제25권 제2호, 581~609쪽, 전체 29쪽
• 주제분류: 사회과학 > 관광학
• 파일형태: PDF
• 발행일자: 2021.03.31

영문 초록

The purpose of this study was to investigate the relationship between Jeonju local food storytelling, perceived value, satisfaction, and behavioral intention for international students at private universities in Jeollabuk-do. The result is as follows. First, in the storytelling of local food, it was identified that all factors of uniqueness, interest, culturality, and historicality had a significant influence on perceived value. Second, as for the influence of storytelling of local food on satisfaction, it was found that all factors of uniqueness, culturality, interest, and history showed significant influences. Third, it was found that the influence of storytelling of local food on behavioral intention also showed a significant effect. Finally, it was found that both perceived value and satisfaction had a significant effect on behavioral intention. As a result of this, it seems necessary to develop a high-level storytelling based on the culture and history of the region in order to revitalize local tourism and local food in relation to storytelling of local local food. And it seems that it is necessary to provide various events and programs that can captivate tourists. It is necessary to develop various strategies to increase the satisfaction of tourists and to increase behavioral intentions based on this.

목차

Ⅰ. 서 론

Ⅱ. 이론적 배경

Ⅲ. 연구 내용 및 방법

Ⅳ. 분석결과

Ⅴ. 결론 및 시사점

참고문헌

키워드

Local Food Storytelling Perceived Value Satisfaction Behavioral Intention