회복적 서비스케이프와 친환경행동의도와의 관계에 대한 연구

• 영문명: A Study of the Relationship between Restorative Servicescapes and Environmental Behavior: the mediating effect of Eco-friendly Image and the moderation of Social Norms
• 발행기관: 관광경영학회
• 저자명: 김태욱 김용민
• 간행물 정보: 『관광경영연구』제25권 제2호, 121~145쪽, 전체 25쪽
• 주제분류: 사회과학 > 관광학
• 파일형태: PDF
• 발행일자: 2021.03.31

영문 초록

The purpose of this study is to figure out the influence of restorative servicescape, eco-friendly image, social norms, and environmental behavior and verify the mediating effect of eco-friendly image, and the moderation effect of social norms. Specimen are customer from hotel & resort in Jeju Island, aged 18 and above 59 and below. Survey was started at Jan. 24, 2021 for 20 days with 330 questionaries, total 313 samples were used for actual analysis. We used IBM SPSS 21.0 program and Jamovi program on analysis. Hypothesis test result of the study is following. H1: restorative servicescapes have significant effect on eco-friendly behaviour intentions. H2: restorative servicescapes have significant effect on eco-friendly image. H3: eco-friendly image has significant effect on eco-friendly behaviour intentions. H4: the mediation effect of eco-friendly image is partially mediated on the relationship between restorative servicescapes and eco-friendly behaviour intentions. H5: the moderation effect of social norms has significant effect on the relationship between restorative servicescapes and eco-friendly behaviour intentions.

목차

Ⅰ. 서 론

Ⅱ. 이론적 배경

Ⅲ. 연구설계

Ⅳ. 성과분석

Ⅴ. 결 론

참고문헌

키워드

Restorative Servicescapes Eco-friendly Image Social Norms Environmental Behavior