음악축제의 만족도 평가 비교분석

• 영문명: A Comparative Analysis of Satisfaction Evaluation of Music Festival: Focused on 2017~2019 Yeongdong Nangye Korea Traditional Music Festival
• 발행기관: 관광경영학회
• 저자명: 백성우 김주호
• 간행물 정보: 『관광경영연구』제25권 제2호, 101~120쪽, 전체 20쪽
• 주제분류: 사회과학 > 관광학
• 파일형태: PDF
• 발행일자: 2021.03.31

영문 초록

This study compared the demographic satisfaction of visitors who visited the festival over the past three years to establish the sustainable development direction and strategy of the Yeongdong Nangye Korea Traditional Music Festival, and the results were as follows. First, although there were no differences in satisfaction depending on gender, occupation, or companion type, the Yeongdong Nangye Korea Traditional Music Festival is still considered to be operated as a resident harmony festival, not a foreign (tourist) festival. Second, the difference in satisfaction depending on whether to revisit or not, it is believed that the re-visit effect is being shown that the Korean traditional music festival is well understood and the pre-promotion of the festival was good. Third, the difference in visit satisfaction depending on the viewing period showed that the more viewing periods and staying hours at the festival hall during the festival, the more attractive and satisfied the festival's various programs were. Therefore, it is believed that various marketing strategies are needed to increase the viewing period and stay time of festival visitors. Fourth, the difference in visiting satisfaction depending on the purpose of the visit is high in the satisfaction of visitors for the purpose of the festival, so it is necessary to prepare strategies to secure festival enthusiasts such as majors and artists related to Korea Traditional Music. The implications of this study are that the research systematically analyzes the characteristics of visitors to the Yeongdong Nangye Korea Traditional Music Festival, which is currently losing manners and popularity, and draws out improvement directions to improve the satisfaction of visitors to the Yeongdong Nangye Korea Traditional Music Festival. However, the limitations of the study are that visitors to traditional music festivals have not been compared and analyzed in various ways. Therefore, future research will need to compare the satisfaction of visitors to other festivals held in the traditional music genre in Korea to establish a systematic improvement direction for the traditional Korean traditional music festival.

목차

Ⅰ. 서 론

Ⅱ. 이론적 배경과 연구과제 도출

Ⅲ. 연구설계 및 연구방법

Ⅳ. 실증분석

Ⅴ. 결 론

참고문헌

키워드

The Charm of a Music Festival Visit Motivation Visit Satisfaction Strategies for the Development of Traditional Music Festival