중국인들의 한류 콘텐츠에 대한 소셜미디어 빅데이터 분석

• 영문명: Social Media BigData Anaysis on Korean Wave Contents of Chinese
• 발행기관: 관광경영학회
• 저자명: 윤영일 조문식
• 간행물 정보: 『관광경영연구』제25권 제2호, 1~18쪽, 전체 18쪽
• 주제분류: 사회과학 > 관광학
• 파일형태: PDF
• 발행일자: 2021.03.31

영문 초록

The purpose of this study is to analyze the changes in perception of Korean Wave Contents viewed from the Chinese perspective by using Big data of Baidu social media in China. For this purpose, we collected data on “Korean Wave” in Baidu, China's representative portal site for Three years from 2017 to 2019. Data were collected by using TEXTOM, a data collecting and processing program and from those data, density, degree centrality were analyzed by utilizing packaged NetDraw along with UCINET. As a result of the analysis, it was found that the web visibility of accommodation, shoping and tourism destination were high. Accordingly, practical implications were persented.

목차

Ⅰ. 서 론

Ⅱ. 이론적 배경

Ⅲ. 연구방법

Ⅳ. 분석결과

Ⅴ. 결 론

참고문헌

키워드

Social Big Data Text Mining Social Network Analysis Semantic Network Analysis Korean Wavem Baidu