An Empirical Study on the Direction of Restructuring the Postal Service in Korea using Choice Experiment

• 발행기관: 한국자료분석학회
• 저자명: 곽승준(Seung Jun Kwak) 이주석(Joo Suk Lee) 최은철(Eun Chul Choi)
• 간행물 정보: 『Journal of The Korean Data Analysis Society (JKDAS)』Vol.20 No.4, 1645~1657쪽, 전체 13쪽
• 주제분류: 자연과학 > 통계학
• 파일형태: PDF
• 발행일자: 2018.08.31

영문 초록

The postal services provides under the USO (universal service obligation), which allows people to access a basic package of services at reasonable uniform prices and a minimum level of quality. However, since the demand of the services has declined, the needs of the restructing of the services has emerged. In this regards, this study involved conducting a survey about public attitudes, and estimated the public’s willingness to pay to maintain the current level of USO of Korea’s postal service. According to survey results, Korean people are willing to pay KRW 477.55 (USD 0.43) to maintain the current level of postal service. More specifically, the mean marginal WTP (willingness to pay) for increasing the number of post offices and delivery frequency are estimated at KRW 8.65 and KRW 31.88 respectively. However, increasing the number of post offices did not substantially influence public preference. Additionally, according to the results with the covariate, living in a city in Korea influenced the public’s utility of the postal service.

목차

1. Introduction

2. Literature Review

3. Methodology: Choice Experiment

4. Econometric Model

5. Results

6. Conclusion

References

키워드

Universal postal service Willingness to pay Choice experiment Multinomial probit model with the Bayesian approach