호텔연회예약실의 물리적 환경특성이 고객만족 및 구매(예약)의도에 미치는 영향

• 영문명: The effect of the physical environment of the hotel banquet reservation office on customer satisfaction and purchase intention
• 발행기관: 한국외식경영학회
• 저자명: 김성희(Kim Sung Hee) 곽용섭(Kwock Yong Sub)
• 간행물 정보: 『외식경영연구』11권 4호, 445~460쪽, 전체 16쪽
• 주제분류: 경제경영 > 경영학
• 파일형태: PDF
• 발행일자: 2008.12.31

영문 초록

The objective of this research is to examine the relationship of physical environment of hotel banquet reservation center on customer satisfaction and purchase (reservation) intention. As survey methods, questionnaires were prepared and distributed to the customers visiting the banquet reservation rooms of five-star hotels in the Daejeon region and the collected data(182) were analyzed by factor and regression analysis. The results of this study reveal that physical environment characteristics of the banquet reservation rooms of hotels have effect on customer satisfaction. Also, a positive effect of customer satisfaction on purchase intention was found. This research presents strategic schemes to revitalize the banquet sectors of hotel business by deriving each factor of physical environment characteristics and by obtaining the results leading to purchase (reservation) intention, which ultimately meet customer satisfaction.

목차

Abstract

Ⅰ. 서론

Ⅱ. 문헌연구

Ⅲ. 조사방법론

Ⅳ. 결과

Ⅴ. 결론 및 시사점

참고문헌

키워드

Physical environment Hotel banquet reservation center Customer satisfaction Purchase intention