내부마케팅을 통한 조직성과 향상 방안

• 영문명: The Ways to Improve of Organizational Performance through Internal Marketing -Focus on the Mediation Effect of Self-Efficacy-
• 발행기관: 한국무역연구원
• 저자명: 이준엽(Jun Youb Lee) 조용대(Yong Dae Jo)
• 간행물 정보: 『무역연구』제10권 제6호, 1021~1033쪽, 전체 13쪽
• 주제분류: 경제경영 > 무역학
• 파일형태: PDF
• 발행일자: 2014.12.31

영문 초록

This study tried to confirm whether there exist the mediation effect of self-efficacy between internal marketing and organizational performance on the assumption that it is possible to improve organizational performance through internal marketing. In addition, we tried to find major factors which affect self-efficacy. First, in this study we found that how is the change of psychological structure going with organizational member by checking the mediation effect of self-efficacy in the process of improving of organizational performance through internal marketing. Second, the results of this study are similar to those of previous studies that self-efficacy affect job satisfaction. Third, we found that the self-efficacy significantly affect organizational commitment. And the last, this study derived the ways to improve self-efficacy of internal marketing.

목차

Abstract

Ⅰ. 서론

Ⅱ. 이론적 배경과 가설 도출

Ⅲ. 연구설계

Ⅳ. 분석결과

Ⅴ. 결론 및 시사점

참고문헌

키워드

Internal Marketing Job Meaningfulness Communication Reward Self-efficacy Organizational Performance Job Satisfaction Organizational Commitment