제주지역 지리적표시등록 상품의 수출경쟁력 분석을 통한 수출 확대 전략

• 영문명: A Study on the Export Expansion Strategy through Export Competitiveness analysis of Registered Geographical Indication Products in Jeju
• 발행기관: 한국무역연구원
• 저자명: 라공우(Kong Woo La) 김희철(Hee Cheol Kim)
• 간행물 정보: 『무역연구』제10권 제6호, 841~858쪽, 전체 18쪽
• 주제분류: 경제경영 > 무역학
• 파일형태: PDF
• 발행일자: 2014.12.31

영문 초록

In this study, I analyzed the correlation between the geographical indication and export competitiveness of specialty products of Jeju by measuring the RCA index and TSI index. Jeju Island exports were measured RCA index for Korea, analysis revealed agriculture, livestock, fisheries showed that the competitiveness. Export competitiveness of Jeju was higher in all items, fisheries is high TSI index measurements continuously trade specialization index. In particular, in the case of a registered geographical indication products Jeju pork and green tea measurements are shown in one export mastery rating was high. Therefore, the following is required for the expansion of exports in Jeju. First, a geographical indication strengthen regional brand marketing needs, secondly, enhance export competitiveness through a local brand of comparative advantage items. Third, export growth is necessary for logistics support, Fourth, in conjunction with the upbringing of the export industry academia and government experts

목차

Abstract

Ⅰ. 서론

Ⅱ. 선행연구 검토

Ⅲ. 지리적표시 개관 및 제주지역 무역현황

Ⅳ. 지리적표시 관련 상품의 경쟁력지수 분석 및 수출확대 방안

Ⅴ. 결론

참고문헌

키워드

Geographical Indication RCA TSI Export Competitiveness Regional Brand