전시회 부스요원의 감성지능이 전시업체의 참가성과에 미치는 영향

• 영문명: Impact of Booth Staff Emotional Intelligence on Exhibitors Trade Show Performance
• 발행기관: 한국무역연구원
• 저자명: 이연화(Yon Ha Lee) 최정자(Jeong Ja Choi)
• 간행물 정보: 『무역연구』제10권 제6호, 611~631쪽, 전체 21쪽
• 주제분류: 경제경영 > 무역학
• 파일형태: PDF
• 발행일자: 2014.12.31

영문 초록

This study sought to determine the impact of booth staff EI on the trade show performance of exhibitors. Relationships between booth staff EI and exhibitors trade show performance were first explored using structural equation modelling. Additional analyses were followed by exploring relationships among the four dimensions of EI. Out of 320 questionnaires distributed to on-site trade show booth staff, only 295 responses were considered as only those with no missing values were used for data analyses. Results showed a better fit of the structural model between the four-factors of EI and exhibitors trade show performance with a strong positive relationship evident between each emotional intelligence dimension and trade show success except for others-emotion appraisal and regulation of emotion. In addition, there exist positive causal relationships among the four dimensions of EI(i.e., self-emotion appraisal, others-emotion appraisal, use of emotion, and regulation of emotion). Overall, findings of this study enrich the theoretical development of the structural relationships between emotional intelligence and trade show performance.

목차

Abstract

Ⅰ. 서론

Ⅱ. 이론적 배경

Ⅲ. 연구방법

Ⅳ. 분석결과

Ⅴ. 결론 및 시사점

참고문헌

키워드

Emotional Intelligence Trade Show Performance Exhibitor Booth Staff