Exploration of the Growth of International Service Trade from the Perspective of Taiwan's Tourism Development

• 발행기관: 세계문화관광학회
• 저자명: Yungkun Chen Chia-you Chen Tsuifang Hsieh
• 간행물 정보: 『Conference Proceedings』7th International Joint World Cultural Tourism Conference 2006, 221~230쪽, 전체 10쪽
• 주제분류: 사회과학 > 관광학
• 파일형태: PDF
• 발행일자: 2006.11.30

영문 초록

International service trade will become the prevailing force in the global economy and trade in which the international tourism service trade is expected to playa significant part. Tourism is one of the industries currently being promoted and is expected to become one of the most important economic development indices in Taiwan. However, it is not known whether Taiwan's tourism industry is worthy of being classified as a strategic industry, nor what the problems are facing Taiwan today. This research tried using economics theory to analyze the problems of tourism development. Game theory was used to explore the system reform of tourism management, and Porter's competition strategy was used to explore the enterprise management of the tourism industry. Results of the study provide alternative ideas for the tourism industry and service trade development.

목차

[ABSTRACT]

INTRODUCTION

ISSUES CONFRONTING TAIWAN'S TOURISM INDUSTRY

STRATEGY EXPLORATION

CONCLUSIONS

REFERENCES

키워드

Tourism Industry Trade In Services Game Theory