Management and Marketing of Cultural Tourism in Spain

• 발행기관: 세계문화관광학회
• 저자명: Luis de Borja Solé Anne Zanatta
• 간행물 정보: 『Conference Proceedings』7th International Joint World Cultural Tourism Conference 2006, 23~27쪽, 전체 5쪽
• 주제분류: 사회과학 > 관광학
• 파일형태: PDF
• 발행일자: 2006.11.30

영문 초록

In light of WTO predictions for continued growth in world tourism and new trends in the tourism sector, Spain must look at and improve its existing offer of traditional sun and beach tourism to include an improved and more developed offer of cultural attractions and products. This implies careful planning and implementation of strategies and actions which will appeal to the growing number of cultural tourists attracted to various cities and areas around the country due to the growing number of low-cost airlines opening new routes between major and lesser known cities and the political, economic and socio-cultural changes occurring in Europe.

목차

[ABSTRACT]

Management and Marketing of Cultural Tourism in Spain: Present and Future

Bibliography

키워드

Spain Sun And Beach Tourism Cultural Tourism Management Marketing Low-Cost Airlines