CULTURAL TOURISM

• 발행기관: 세계문화관광학회
• 저자명: 정성채(Jung, Sung-chae)
• 간행물 정보: 『Conference Proceedings』7th International Joint World Cultural Tourism Conference 2006, 9~21쪽, 전체 13쪽
• 주제분류: 사회과학 > 관광학
• 파일형태: PDF
• 발행일자: 2006.11.30

영문 초록

Cultural tourism products may be presented in a challenging and confronting manner, but cannot be presented in an intimidating or accusatory manner. Business opportunities in cultural tourism are unlimited with many areas for expansion. Considering of this point, many area's approaches such as marketing and managerial techniques to site management are required. A nation's cultural attractions must be presented intelligently and creatively. The products of the cultural tourism are not like those of the other industries. The cultural tourism should be managed under the consideration of marketing, and managerial techniques. This study reports on the meaningful findings of related studies that have taken an in-depth look at the marketing and managerial guide for the implementation of cultural tourism planning and development in Korea.

목차

[ABSTRACT]

INTRODUCTION

CULTURAL TOURISM

TOURISM MARKETING AND MANAGEMENT

TOURISM MARKETING

CONCLUSIONS

REFERENCES

키워드

Cultural Tourism Cultural Tourism Strategies Cultural Tourism Marketing And Management