Understanding Seniors Travel Motivations

• 발행기관: 세계문화관광학회
• 저자명: Aswin Sangpikul
• 간행물 정보: 『Conference Proceedings』7th International Joint World Cultural Tourism Conference 2006, 301~311쪽, 전체 11쪽
• 주제분류: 사회과학 > 관광학
• 파일형태: PDF
• 발행일자: 2006.11.30

영문 초록

Although the Japan senior travel market is one of the most important overseas market segments for Thailand' s tourism industry, little is known about its travel related behaviors. The purpose of this study is to investigate the travel motivations of Japanese senior travelers by adopting the theory of push and pull motivations. This study identifies three push and four pull factor dimensions. The three push factors are labeled as: 'novelty & knowledge-seeking', 'ego-enhancement', and 'rest & relaxation', while the four pull factors include: 'travel arrangements & facilities', 'cultural & historical attractions', 'shopping & leisure activities', and 'safety & cleanliness'. Among them, 'novelty & knowledge-seeking' and 'cultural & historical attractions' are regarded the most important push and pull factors influencing them to travel to Thailand. The results of the study provide implications for developing cultural-based tourism to approach the Japanese senior travel market.

목차

[ABSTRACT]

INTRODUCTION

REVIEW OF RELATEDED LIERATURE

METHODOLOGIES

RESULTS

CONCLUSION AND IMPLICATIONS

REFERENCES

키워드

Travel Motivations Psychological Well-Being Japanese Senior Travelers Thailand