레저산업 변화에 관한 실증적 연구

• 영문명: A Positive Study on the Change of Leisure Industry - Focus on Golf Course-
• 발행기관: 세계문화관광학회
• 저자명: 배상정(Bae, Sang-jeong)
• 간행물 정보: 『Conference Proceedings』7th International Joint World Cultural Tourism Conference 2006, 385~400쪽, 전체 16쪽
• 주제분류: 사회과학 > 관광학
• 파일형태: PDF
• 발행일자: 2006.11.30

영문 초록

The object of this study is to grasp the present condition of domestic golf courses, and to know the prospect and confrontation plan through the demand forecast focus on the analysis of golfers and golf courses. Now domestic golf courses have a great difficulty in heavy tax and strengthening of official restrictions under the low international competitiveness circumstances. We took a proper step that constructs another golf courses and public golf courses as the number of domestic golfer increased. Golf club has been opened not for guests but for constructors as we hasn't the objective standard for the appraisement of golf courses. We will have the opportunity about new strategic marketing and the development of golf goods as making correct standard for appraisement. The development of golf industry has a great influence on the encouragement of physical culture of people and the development of leisure culture, so we need the case analysis of golf courses of advanced countries such as Japan. In case of foreign country, they grasp the customer satisfaction measurement on golf club, so the data are used for marketing strategies and master plans, operation strategies of golf club.

목차

[ABSTRACT]

Ⅰ. 서론

Ⅱ. 이론적 배경(선행연구)

Ⅲ. 연구 방법

Ⅳ. 연구결과 및 논의

참고문헌