Perceived Crowding at Cultural Event in China

• 발행기관: 세계문화관광학회
• 저자명: Park Keun-soo Chen Yan
• 간행물 정보: 『Conference Proceedings』7th International Joint World Cultural Tourism Conference 2006, 167~179쪽, 전체 13쪽
• 주제분류: 사회과학 > 관광학
• 파일형태: PDF
• 발행일자: 2006.11.30

영문 초록

The purpose of this study was to find out the factors influencing the perceived crowding in a temple fair in China, and extend the concept of perceived crowding to the event environment. Study model was based on Choi's crowding model, and three theories; expectancy theory, stimulus-overload theory, and social interference theory. Correlation analysis was used to test the relationship between the perceived crowding and a variety of variables, as well as the relationship with visitor satisfaction. The study reveals that perceived crowing in the Ditan Temple Fair is significantly and positively related with estimated density, and negatively related with expectation of crowding. Situation factor was also related with perceived crowding. An important finding in this study is perceived crowding in general has a positive relation with visitors' satisfaction, which means the increasing perceived crowding did not decrease the visitors' satisfaction in the Ditan Temple Fair, but improved their recreational experiences. The suggestion for the management of the Ditan Temple Fair with respect to decreasing crowding perception was also offered in this study.

목차

[ABSTRACT]

INTRODUCTION

2. Literature Review

3. Methodology

4. Results of the Study

5. Conclusions

6. Discussion and Implications

REFERENCES

키워드

Temple Fair Perceived Crowding Estimated Density Satisfaction