CULTURE TOURISM DEVELOPMENT IN ALBANIA: CHALLENGES AND ADVANTAGES. CASE STUDY OF BUTRINT CULTURAL DESTINATION

• 발행기관: 세계문화관광학회
• 저자명: Liliana Elmazi Elsa Gega
• 간행물 정보: 『Conference Proceedings』7th International Joint World Cultural Tourism Conference 2006, 233~247쪽, 전체 15쪽
• 주제분류: 사회과학 > 관광학
• 파일형태: PDF
• 발행일자: 2006.11.30

영문 초록

Albania is a beautiful and fascinating country. It has a wide range of historic, cultural and natural attractions that are of the great interest to international tourist. The main aim of the paper is the assessment of the implementation of a Strategic Marketing Plan prepared for the WHS of Butrint as a Albanian' s major heritage attraction. Information required will be of qualitative nature. Two of the tools chosen to obtain the data required are the investigation of the secondary resources and the conduction of in depth interviews with management representatives of the attraction that I' m analyzing.

목차

[ABSTRACT]

INTRODUCTION

WHY ALBANIAN CULTURAL TOURISM?

CASE STUDY OF BUTRINT - ALBANIAN'S MAJOR HERITAGE VISITOR ATTRACTION

RESEARCH METHODOLOGY

THE WHS OF BUTRINT, RESOURCES, GEOGRAPHIC LOCATION AND ACCESS

VISITOR AT BUTRINT

CRITERIA THAT PLACED BUTRINT IN THE WH LIST

STRATEGIC MARKETING PLAN FOR THE WHS OF BUTRINT

IDENTIFYING THE NEEDS FOR THE ADOPTION OF A STRATEGIC MARKETING PLAN FOR THE WHS OF BUTRINT - AN ENVIRONMENTAL ANALYSIS

SETTING THE AIM, GOALS AND OBJECTIVES OF THE STRATEGIC MARKETING PLAN

DEVISING THE MARKETING STRATEGY MODEL

WHY A VISITOR-LED STRATEGY?

THE CRITERIA OF EVALUATING THE IMPLEMENTATION OF THE STRATEGIC MARKETING PLAN FOR THE MANAGEMENT OF THE WHS OF BUTRINT

CONCLUSIONS

REFERENCES

키워드

Cultural Tourism Cultural Attractions Butrint Destination