国际饭店集团强势进入对我国民族饭店品牌创建的影响研究

• 영문명: Research on the Strong Access of International Hotel Groups and Their Influence on National Hotel Brand Establishing
• 발행기관: 세계문화관광학회
• 저자명: Tianshun Su
• 간행물 정보: 『Conference Proceedings』10th International Joint World Cultural Tourism Conference 2009, 796~803쪽, 전체 8쪽
• 주제분류: 사회과학 > 관광학
• 파일형태: PDF
• 발행일자: 2009.11.30

국문 초록

1982年香港半岛集团正式管理北京建国饭店，标志着国际饭店集团开始进入中国饭店市场。现今，国际饭店集团更是加快了进入中国市场的扩张步伐，成功抢占我国饭店高端客户市场，这使得我国民族饭店品牌建设面临着"国内市场国际化、国际竞争国内化"的竞争压力，而这种竞争压力也正是世界经济全球化在饭店行业的必然体现。本文针对国际饭店集团强势进入对我国民族饭店品牌创建的正反两方面影响进行阐述，并运用SWOT分析法对我国饭店业的竞争态势进行分析，指出我国民族饭店品牌必须通过政府的宏观政策支持、企业实施系统品牌管理、构建国际营销网络和培养品牌管理人才等宏微观两个方面着手，积极参与国际竞争，利用"弯道超车"，才能实现我国饭店业的可持续发展，走出一条超常规发展之路。

영문 초록

In 1982, the Peninsula Group began to manage Beijing Jianguo Hotel, which symbolized the international hotels' access to domestic market in China. Nowadays, the international hotels move more rapidly to capture the high-end market, which put great pressure on the national brand. For the moment, the domestic hotels are facing a new trend of competition that domestic market will be globalized and international competition nationalized. And this is also a good example of globalization in hotel industry. By analysis on the positive and negative effects of international hotels' strong access, this paper makes analysis on competition situation of the national brand with the method of SWOT. Based on the analysis mentioned above, the author points out that the national brand hotel should take an active part in international competition to achieve sustainable development. Furthermore, the development of the national brand must be accompanied with the help of government policy, brand management of domestic hotel, development of international marketing network and personnel training.

목차

Abstract

摘要

一、国际饭店集团进军国内市场的发展状况

二、国际饭店集团的发展优势

三、我国民族饭店品牌的发展现状

四、民族饭店品牌发展的SWOT分析

五、我国民族饭店的应对之策

参考文献

키워드

国 际 饭 店集团 民族饭 店 品牌创 建 International hotel groups national hotel brand brand establishing