학술논문
The Differential Influences of Personality to the Image of the Convention Destination(Centered on Seoul, Gwangju and Busan)
이용수 21
- 영문명
- 발행기관
- 세계문화관광학회
- 저자명
- Keum-lim Kim Ju-hee Han Eun-ju Kang Gyu-hyuk Lim
- 간행물 정보
- 『Conference Proceedings』10th International Joint World Cultural Tourism Conference 2009, 300~307쪽, 전체 8쪽
- 주제분류
- 사회과학 > 관광학
- 파일형태
- 발행일자
- 2009.11.30
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국문 초록
영문 초록
Understanding brand personality is important to convention destination marketers. This study develops and tests a structural equation model showing the relationships of theoretical constructs including brand personality, perceived quality, image, value and satisfaction applied to the convention destinations. Linear structural equation modeling was employed to test the hypotheses on the relationships among the theoretical constructs.
The results reveal that a proposed in this study provides a appropriate fit based on the theoretical review and sincerity and excitements were not significant to dominance. The sincerity was affected negatively to the pleasure and the other hypotheses set for this study were positively approved.
목차
Absract
Introduction
Review of the Literature
Methods
Results
Conclusions
REFERENCES
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- PREFACE
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